CV

Christa MacDonald

Tel No: +1 602 689 6393  Email: christa.margaret.macdonald@gmail.com

Personal Statement

As a visual designer with extensive experience in both print and digital media, I have undertaken multiple positions in fast-paced and deadline driven environments such as Design Packaging Inc., Veritiv Corporation, and ReThinc Advertising. These positions have enabled me to develop my skills as a designer, as well as given me the valuable communication skills required in an industry that relies on effective communication in every capacity. 

Skills

  • Strong communication skills developed from working with a range of clients and colleagues of different seniority levels
  • Accurately communicate ideas verbally and in writing
  • Can cope well with tight deadlines, fast-paced work environment, and unexpected road bumps in a project
  • Experience with CAD cutting tables
  • Well versed in wide format printing as well as printer maintenance
  • Pre-flight/pre-press/production artwork creation
  • Knowledge of material uses and best practices 
  • Mac proficient
  • Adobe Suite
  • Leadership and organizational skills
  • Collaborative skills and team communication

Experience

  • Veritiv Corporation 2018-Present :
    • Work directly with sales representatives and clients to create packaging from concept to production.
    • Work on teams in-office, remotely, and internationally to complete projects of varied scale.
    • Design and develop decks, templates, PowerPoints, and supporting presentation material for internal and client-facing communication.
    • Art direction and motion graphics that support various initiatives, both internal and client facing.
    • Initiated and executed process changes that improved time to market and reduced project hours.
    • Introduced and led team education to keep designers on top of current design trends, industry standards, and methods of best practice for various applications.
  • ReThinc Advertising 2017 – 2018 : 
    • Worked on various projects that included brand development, marketing materials, and campaign creation.
    • Managed deadlines and projects independently.
    • Consistently worked in both digital and print media to maintain consistent brand architecture.
  • Arizona State University 2017 – 2018 : 
    • Coordinated the ASU Senior Show as an Exhibition Design team lead.
    • Managed teams of 6-50 including designers and installers.
    • Responsible for research, design, and implementation.
    • Responsible for working within a small budget and reporting to sustainability approval board and treasurer.
  • Design Within Reach 2016 – 2017 : 
    • Met with clients and account executives to create 3D renderings and presentations.
    • Planned events for the local design community, speakers, and clients.
    • Held tours of the studio to educate guests and clients about the designers.
  • Design Packaging Inc. 2015 – 2016 : 
    • Wrote weekly blog content relating to package design.
    • Assisted with the creation of digital content and brand development.

Education

  • Arizona State University : September 2014 – May 2018
    Bachelor of Science in Design

Achievements

  • Top 100 Articles of 2015 - The Dieline